Radio Madhuban launched project titled “Zara Hatke Zara Bachke, Ye Hai Traffic Meri Jaan”, to promote safety on roads. The United Nations had declared the week from 6th-12th May, 2013 as the Global Road Safety week with the theme –“Pedestrian Safety” and it was a good opportunity to bring the global initiatives local. 

The project included several on-air programs, promotion capsules and catchy one-liners which were broadcast throughout the week to motivate and encourage people to 

 observe traffic rules. Out team went to different villages and educated people about the road safety rules. 

 

The focal show “7 din 7 Ghante” was broadcasted every day at 6 pm and featured discussions and talks with various government officials and related personnel on different aspects and elements of ‘safety on roads’.  

“Kadak Hawaldar”, a brainchild of the radio Madhuban team, was the on-air mascot of the project – a voice that used satire and wit to inform the community in an interesting and entertaining manner.