Global Road Safety Week -A Short Report
The United Nations had declared the week from 6th-12th May, 2013 as the Global Road Safety week with the theme –“Pedestrian Safety”.
Radio Madhuban 90.4 FM, a community radio station in Abu Road, Rajasthan, planned to promote this effort by spreading awareness about road traffic rules and safety on roads. The project was titled “Zara Hatke Zara Bachke, Ye Hai Traffic Meri Jaan” which included several on-air programs, promotion capsules and one-liners which were broadcast throughout the day for the entire week.